We had the honor of working with the Sawmill Group of Restaurants. It was our pleasure to help consult them on both a short term and long term strategy on website development, SEO, keyword research, along with some visual communication elements and graphic design.

During his time working with our organization, Michael demonstrated a strong business-minded approach to marketing and an ability to look beyond traditional marketing metrics to consider how marketing activities can contribute to customer acquisition, reservations, private dining opportunities and revenue growth.

Michael was particularly effective in evaluating our digital presence from a strategic and commercial perspective. He reviewed our website and search presence and provided thoughtful recommendations relating to search engine optimization, local SEO, website conversion, Google Business Profiles, private dining, digital advertising and the overall customer journey.

I appreciated Michael's ability to approach marketing from the perspective of a business operator. He demonstrated an understanding that successful marketing should ultimately produce measurable business outcomes and that marketing investment should be evaluated, measured and adjusted based on performance.

Tasker Goodchild

President Sawmill Restaurant Group